Hi, I’m Molly!

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I created The Wag Factor Agency for a few tail-wagging reasons:

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I love all things marketing and communications—smart strategy, thoughtful planning, creative execution, and design that grabs your attention and your heart building unforgettable brand experiences, from that first interaction all the way through the customer lifecycle.

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And dogs? Well, they’re my spirit animals. Loyal, enthusiastic, perceptive, and sometimes a little extra—that’s me in a nutshell (or a tennis ball, depending on your metaphor of choice).

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To me, Some brands talk. The great ones move people the same way your dog does when you walk into the room—seen, celebrated, and totally lit up. That’s the energy I bring to every project. <Insert a wildly happy tail wag.>

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Over the last decade, I’ve partnered with wellness, lifestyle, and purpose-driven brands to help them stop just talking and start truly c-o-n-n-e-c-t-i-n-g. I’ve scaled digital communities, created storytelling-driven campaigns that turned finish lines into fundraisers, and helped organizations build brands that customers (and employees) can’t help but rally behind.

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I bring a blend of intensity and enthusiasm to the table—think Border Collie focus meets Golden Retriever joy.

 

Whether I’m leading internal communication strategies to align teams or crafting external PR moments that land on national media (yep, I’ve been featured on Oprah, TODAY, and CNN), I always aim to make sure the message is clear, compelling, and heartfelt.

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Because great marketing & communications isn’t about shouting the loudest. It’s about knowing exactly who you're talking to and how to make them feel something real.

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That’s what The Wag Factor Agency is all about—creating moments that move people, build trust, and inspire lasting loyalty.

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So, if you’re ready to dig into strategy, unleash your story, and create something meaningful (and maybe even a little magical), let’s connect.

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Let’s build something worth wagging about.

CREATING MOMENTS THAT MOVE PEOPLE.™